John Allwood broke a world record.

A man has broken a world record by smashing 47 watermelons with his head in 60 seconds.

John Allwood, 29, a melon picker, from Queensland, Australia, broke his own world record which he set during the 2007 festival, smashing 40 melons in a minute.

The Guinness Book of World Records has been forwarded footage and official timing of the event for it to be included in the next edition of the book.

I am impressed although I imagine superhuman powers of durability, or pain is the more likely experience.